Google Gemini Will Help Produce The 2026 Mama Awards And Youtube Livestream

Published: 10/30/2026

Source: ChosunBiz — Google Streams 2026 MAMA on YouTube and Powers Stages With Gemini

Google is partnering with the 2026 MAMA Awards to livestream the K-pop event on YouTube and use Gemini during the production of promotional content, the opening video and selected highlight stages.

The awards are scheduled for November 20 and 21 at Kyocera Dome Osaka. The YouTube stream will be available in Korea and other major regions, although local rights may limit access in some markets.

YouTube Music playlists, YouTube Stations and Shorts will extend the event beyond its live broadcast. The Best Music Video category will also partner with YouTube.

Marketing takeaway: The partnership treats generative AI, livestreaming, short-form video and music discovery as one campaign. Independent artists can apply the same structure on a smaller scale by planning one visual concept across a full video, Shorts and linked playlists.

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